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Sigi Wise
Co-Founder, Managing Partner

Sigi Wise is the Co-Founder and Chief Operating Officer at Uptima. Sigi received her B.Sc. in Industrial Engineering and Management from Tel Aviv University. Sigi’s areas of expertise include ERP, CRM and FSM. She has served as an ERP and FSM consultant for many enterprise clients across multiple industries including Medical Device, Manufacturing and Hi-Tech.When Sigi is not with the team at Uptima, she finds inspiration at home in Silicon Valley with her husband and three children.

Boaz Meridor
Co-Founder, Managing Partner

Boaz Meridor is a Co-Founder and Managing Partner of Uptima. After finishing his B. Sc. in Information Sciences at Technion- Israel Institute of Technology, Boaz began working in the IT industry where he served in various management positions including the CIO of Lumenis. Boaz shared with us that he started Uptima ”…with the vision of enabling companies with non-trivial business processes to effectively implement software applications, leveraging the cloud and other mega-trends reshaping the Information technology market.“ He loves helping his clients to be more effective and successful in their work. When he’s not working hard at Uptima, he can be found at home in Sunnyvale, California with his wife and 4 children.


Adam Menzies
Chief Executive Officer

Adam Menzies brings over 20 years of tech industry expertise, focusing within the Salesforce ecosystem since 2010. He has played every role in the Salesforce consulting space at both large consultancies and boutique firms. Prior to Uptima Adam led the Salesforce Practice at Summa Technologies until their acquisition by CGI where he then led Digital Consulting within their United States business. Holding many Salesforce certifications, Adam was also one of 12 global partner leaders to be named to Salesforce’s inaugural class of Partner Trailblazers in 2018. 


Alex Bell
Chief Strategy Officer

Alex Bell is the CSO at Uptima. Alex is a highly effective software implementation leader with nearly two decades of progressive corporate experience. She has an extensive consulting background and delivers enterprise wide Q2C, CRM, and ERP transformations for Uptima’s customers.

Yariv Medved

Yariv Medved
Israel & EMEA

Yariv is the Director of Professional Services at Uptima, managing Uptima’s operations and team in EMEA.
Yariv received his B.Sc. in Industrial Engineering and Management from Ben-Gurion University. His area of expertise is Quote to Cash, including CPQ, CLM, and eCommerce, and he is passionate about solving customers’ business challenges to enable scale and growth.


James Purl
VP, Manufacturing & Medical Device Solutions

James Purl is Vice President, Manufacturing and Medical Device Solutions at Uptima. James brings over 20 years of management consulting with 12 of those in the Salesforce Ecosystem. Prior to joining Uptima, James was a Director at Spaulding Ridge and Simplus where he focused on digital transformation programs utilizing Salesforce and DocuSign. Those programs centered around Service Cloud, Sales Cloud, B2B Commerce, CPQ, Billing, Communities, CLM, Marketing Cloud, AI and Machine Learning.


Doug Hammer
VP, Delivery & Operations

Doug is the VP of Delivery and Operations at Uptima
Doug has over 30yrs of business experience that includes 17yrs in the Salesforce environment and has played pretty much every role in a Consulting firm.
He’s dedicated and committed to customers and the success of projects, and he works hard to ensure Uptima runs smoothly and effectively for the members on our team, and anyone who does business with us.


AJ Sawhney
Customer Success

AJ is the Director of Customer Success at Uptima, leading a Success team specializing in Success Advisory, Change Management, and Managed Services. AJ is an innovative leader with over 10 years in business management and 6 years of military leadership. In addition to having multiple Salesforce certifications, AJ is a leading mentor in the ecosystem with Salesforce Military, Merivis, and Veterati. Most recently, AJ was a key Success Manager at Simplus, until their acquisition by Infosys. When he’s not helping clients find operational success, he’s busy studying traditional martial arts, reading, and spending time with his wife and son.

Derrick Schultz

Derrick Schultz
Agreement Cloud