Uptima Announces CEO Transition to Lead Next Phase of Salesforce-Focused Growth
San Jose, CA – January 2026
As of January 1, 2026, Boaz Meridor has stepped in as CEO of Uptima to lead the company’s next phase of growth and execution as a Salesforce consulting company for product builders and service teams. Uptima is doubling down on its people, its Salesforce commitment, and the domains where it leads: Revenue Cloud and Quote-to-Cash, Service and Field Service, and Agentforce-enabled service transformation. Backed by experienced, domain-deep teams and pre-packaged accelerators already in production, Uptima is focused on helping Salesforce teams and customers move faster and deliver real outcomes in complex environments.
The Strategic Moment
This transition reflects Uptima's conviction that the next chapter of value creation in professional services will be driven by focused expertise, disciplined delivery, and teams that combine deep domain knowledge with modern, AI-enabled ways of working. Uptima is doubling down on Salesforce as its primary platform and on the domains where it has consistently delivered the greatest impact: Revenue Cloud and Quote-to-Cash, Service and Field Service, Agentforce-enabled service & revenue transformation, and Contract Lifecycle Management.
Uptima's strength lies in its people. The company brings together senior practitioners, architects, and operators who have spent years delivering in complex, asset-centric and knowledge-intensive environments. These are teams built to handle real-world complexity, not generic implementations, and to partner closely with customers and Salesforce teams and from strategy through execution.
Over the past years, Uptima has delivered meaningful Field Service and Revenue wins across asset-centric and knowledge-intensive industries, while expanding its investment in AI-driven delivery. The company now has pre-packaged Agentforce accelerators for Service and Field Service in production, designed to help customers move faster from vision to measurable outcomes.
“The next phase of professional services will reward focus, judgment, and execution,” said Meridor. “At Uptima, we are building teams with deep Salesforce expertise, clear decision-making, and the ability to deliver outcomes in complex environments. When you combine great people, the right domains, and a platform we know deeply, speed and accountability become natural byproducts.”
Under Meridor’s leadership, Uptima will continue to invest in its people, deepen its investment into Salesforce accelerators, and embed AI into how work gets done, with a clear emphasis on predictable delivery, strong collaboration, and durable customer value.
What This Means for Our Customers
If you're working with Uptima today, nothing changes about how we work with you or our commitment to your success. Your implementation timelines, your delivery team, your strategic roadmap, these all remain unchanged.
What does change is our ability to move faster and with more clarity. With deeper focus and stronger alignment across our organization, Uptima is better positioned to deliver the outcomes you need. We're investing more heavily in pre-built accelerators and proven methodologies so your projects move from planning to measurable results in weeks, not months. Whether you're modernizing your revenue operations, transforming your service delivery, or deploying AI-powered agents, you'll benefit from teams with zero distractions and complete focus on your domain.
This is the year we collectively unlock the full potential of your Salesforce investment.
What This Means for Our Partners at Salesforce
To our partners at Salesforce: we are excited about 2026 and what we can build together.
The consolidation happening across the Salesforce partner ecosystem creates a clear opportunity for specialists like Uptima. We're choosing to be the partner that goes deeper, not wider—the specialized firm that asset-centric businesses trust to maximize the potential of Salesforce's agentic capabilities for service and revenue transformation.
We see the momentum in Agentforce. We see the modernization happening in Revenue Cloud. We see the opportunity in Field Service and Service Cloud to drive real, measurable business outcomes. And we're committing our best people, our most advanced accelerators, and our disciplined delivery to make sure our mutual customers succeed.
As the ecosystem consolidates, the partners who thrive will be the ones who choose focus over sprawl, depth over breadth, and partnership over hedging. That's Uptima. We're investing our best people, our most advanced accelerators, and our disciplined delivery into deepening the Salesforce ecosystem. We're excited to trailblaze alongside you
The Vision Forward
If you're ready to modernize your sales, service, or revenue operations in 2026, or have a customer who needs help doing this, let's talk.
About Uptima
Since 2007, Uptima has been the trusted partner for asset-centric businesses looking to transform how they sell and serve. With 120+ employees across North America, APAC, and Israel, 800+ certifications, and a track record of delivering $1B+ in customer outcomes, Uptima combines deep Salesforce expertise with industry specialization in Manufacturing, MedTech, Field Service, and Trade Professionals.