Dreamforce Session: Driving Revenue Growth with Military Spouses and Veterans

In today's competitive business landscape, visionary executives are constantly on the lookout for innovative ways to drive sustained revenue growth. One remarkable talent pool that often remains underutilized is made up of military spouses and veterans. These individuals bring a unique set of character traits and skills acquired during their military service that can significantly elevate your business to new heights.

Military spouses and veterans are often seen as an untapped resource in the job market, and they offer distinct qualities that can fuel your company's growth. But how can businesses effectively tap into this pool of talent and accelerate their transition into the corporate world?

Unique Skills and Character Traits

Military spouses and veterans bring a wealth of skills and character traits that are highly valued in the business world. Resilience, creativity, adaptability, leadership, and a commitment to mission success are just a few examples. These traits are not just important; they're becoming increasingly essential as businesses navigate the evolving relationship between technology and human values.

Structured Training Programs

To facilitate the transition from military service to the civilian workforce, organizations like Salesforce have created structured training programs. These initiatives help veterans and military spouses gain essential skills and certifications. The programs aim to equip them with the knowledge and experience needed to succeed in the tech industry and other sectors.

Community and Support

A sense of community is crucial during the transition process. Veterans often face the challenge of starting over in their careers, which can be intimidating. They may need guidance and support to navigate this journey. Programs that offer a supportive network of peers can make a significant difference in helping them adapt to the corporate world.

Inclusion of Military Spouses

It's important not to overlook the value that military spouses bring to the workforce. These individuals often face unique challenges related to frequent relocations, making it difficult to establish a traditional career path. Offering them flexible career opportunities can be life-changing, providing them with stability and a chance to grow professionally.

Structured Onboarding

When veterans and military spouses join a company, it's essential to offer them a structured onboarding process. The transition from the military's highly organized environment to the corporate world can be overwhelming. Providing a clear path, setting objectives, and creating a supportive work environment can ease this shift.

Recognition and Advocacy

Companies can play a significant role in supporting veterans and military spouses. Recognizing their sacrifices and experiences is important, even when these experiences may not be immediately apparent. Offering additional benefits like healthcare or acknowledging their contributions through advocacy programs can go a long way in creating a positive work environment.

Mentoring and Extra Effort

It's important for both veterans and employers to invest the extra effort. Veterans may not naturally sell themselves on their resumes, so employers should take the time to understand their unique skills and experiences. For veterans, finding mentors who can guide them through the transition and help them translate their military experience into business skills can be invaluable.

In conclusion, incorporating military spouses and veterans into your workforce can be a game-changer for your business. Beyond the technical skills they bring, it's the character traits and values acquired during their service that make them exceptional assets. By offering structured training, fostering a sense of community, and recognizing their unique contributions, companies can unlock the growth potential hidden within this incredible talent pool.

Get Inspired

Watch Uptima, Merivis, and Salesforce tap into the strategic advantages of incorporating military spouses and veterans into your workforce, illuminating how their distinct character traits acquired during service can drive revenue growth and elevate business to new heights.